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Creating & Negotiating Engaging Sponsorships
Date: 04/13/2010
Early Registration Deadline: 04/03/2010
Event Contact:
Shana Risinger
THIS CLASS IS FULL. PLEASE SEE ADDED REPEAT SESSION IN THE AFTERNOON.
Click "Back" and select "Creating & Negotiating Engaging Sponsorships - REPEAT Session".
Creating & Negotiating Engaging Sponsorships
Who wants exposure to my audience?
Answering that question is the first step to an engaging sponsorship. Once you find strategic sponsor prospects, and then learn what they are looking for, you have the foundation for a powerful partnership.
Recent reports indicate that philanthropic organizations, including corporate givers are asking for more marketing benefits from their non-profit partners, yet neither are sure how to value them. On the flip-side, organizations don't know how to ask for and negotiate additional fees for these benefits. Understanding the value benefit of cause marketing is key to your fund development success.
In this session we'll explore the most valuable rights and benefits to offer, how to make your sponsorship engaging, how to attract the media, and then how to negotiate for a fair, win-win price.
Participants are asked to bring 3 copies of a sponsorship package to use in exercises.
We will take each package and analyze them for strengths and weaknesses, insuring that you leave with an engaging sponsorship package!
Come prepared for a
WORK
shop!
Following this education session participants will be able to:
Understand what sponsors are looking for in today's marketing climate
Design their sponsorship packages with more value and engagement for sponsors
Price their sponsorships to provide real value and then close the deal
Instructor:
Ann Ranson, a sales & marketing coach & consultant. Ann works with business owners & non-profits who understand the power of marketing and want to be smart about increasing revenue. Her platform of social responsibility drives her desire to help her clients work smarter through partnerships - whether that's a strategic alliance or a cause marketing campaign, because she's learned that when we work together we are working smarter. Ann draws on her career spanning 30+ years in the rough-and-tumble media world and gives you the benefits of her Fortune 500 experience.
Presented in cooperation with the Greater Dallas Chapter AFP
AFP Members can receive Center member pricing on this event by emailing
educaton@cnmdallas.org
and providing your AFP member number.
Seating is limited, please register early.
e-Events : Event Registration Detail
Event Location
Center for Nonprofit Management
2902 Floyd St.
Dallas, TX 75204
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Tuesday, April 13, 2010
Creating & Negotiating Engaging Sponsorships
Start Time: 09:00 AM - End Time: 12:00 PM
Pricing Category - the rate based on your member status is highlighted
Early Bird
Regular
Late After
Member Ind
$ 45.00
$ 60.00
$ 60.00
Non-Member Ind
$ 75.00
$ 90.00
$ 90.00
Additional Options
Continuing Education - Social Work Professional
General Proof of Attendance
Cancellations & Refunds:
For the Center’s cancellation and refund policies,
click here
.
Center for Nonprofit Management, 2902 Floyd Street, Dallas, Texas 75204
tel: 214.826.3470 . email:
info@cnmdallas.org
Funding provided by:
